4 Advice to Choose a release film

Different genres and target markets have different preferences and behaviors when it comes to watching films. For example, horror films tend to perform well in October, while family films do well in December. You need to research your genre and target market and find out when they are most likely to go to the cinema or stream a film. You also need to consider the cultural and regional differences that might affect your film's appeal.

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You don't want to release your film on the same date as a blockbuster that will dominate the box office and the media attention. You need to check the release calendar and see what other films are coming out around your desired date. You might want to avoid or delay your release if there is a strong competitor in your genre or target market. Alternatively, you might want to use counterprogramming, which is releasing a film that appeals to a different or niche audience than the mainstream one. For example, a romantic comedy might do well against a superhero film.

The time of the year can also affect your film's performance. Some seasons are more lucrative than others, such as summer and winter, when people have more leisure time and disposable income. However, these seasons also have more competition and higher marketing costs. You might want to release your film in a less crowded season, such as spring or fall, if you have a lower budget or a smaller audience. You also need to consider the holidays that might boost or hinder your film's attendance. For example, Valentine's Day might be ideal for a romance film, but not for a war film.

If you are aiming for awards recognition, you need to plan your release date accordingly. Most awards have eligibility criteria that require your film to be released within a certain period or in a certain number of theaters. You might want to release your film in the fall or winter, when most awards voters and critics are paying attention and looking for contenders. You might also want to premiere your film at a prestigious festival, such as Sundance or Cannes, to generate buzz and reviews before your wide release.

Your distribution strategy and contract can also influence your release date. You need to negotiate with your distributor or platform about the terms and conditions of your deal, such as the revenue share, the marketing budget, and the exclusivity period. You also need to decide on the windowing strategy, which is the time gap between different release formats, such as theatrical, video on demand, and streaming. You might want to shorten or lengthen the window depending on your film's genre, target market, and word of mouth.

Choosing the right release date for your film is not an easy task. You need to balance multiple factors and variables, and be flexible and adaptable to changing circumstances. You also need to monitor your film's performance and feedback, and adjust your strategy accordingly. Ultimately, you want to find the best date that will showcase your film's quality and reach your audience effectively.

PE, whose full name is Polyethylene, is the simplest polymer organic compound and the most widely used polymer material in today's world. PE protection film uses special polyethylene (PE) plastic film as the base material and is divided into high-density polyethylene protection film, medium-density polyethylene, and low-density polyethylene according to different densities.

The biggest advantage of PE protection film is that the protected product is not contaminated, corroded, scratched, or damaged during production, processing, transportation, storage, and use, maintaining the original glossy and bright surface, thereby improving the product's quality and market competitiveness.

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PE protection film is widely used, so how to choose a PE protection film becomes a crucial issue. This article will teach you four tips for choosing a PE protection film.

Check the Light Transmittance of the PE Protection Film

This is difficult to identify with the naked eye, so it is best to use optical instruments for measurement. A simpler method is to cut small pieces of PE protection film and stick them one by one in the middle of the computer desktop. Then, open a new blank WORD document on the computer and observe the brightness (professionally called luminance) of areas with and without the film or different film areas of the blank WORD document. The film that appears the brightest is the one with the best transmittance and is the best protection film.

Check the Haze of the PE Protection Film

How to check the haze of the PE protection film? First, turn off the monitor. Follow the same method as above, sticking each protection film one by one. The display screen's color clarity indicates lower haze; the lower the haze, the better the material quality. If you use a black test board, the difference will be more noticeable.

In a slightly dim room, turn on a fluorescent lamp. After removing the upper and lower release film(ms,th,tr)s of the PE protection film, hold it between your eyes and the light. Look carefully to see if there is a layer of fog-like substance evenly distributed within the PE protection film. This fog-like substance contributes to haze; the more pronounced it is, the higher the haze and the lower the material quality. Conversely, the less pronounced it is, the better the material quality.

Check the Static Electricity Level of the PE Protection Film

Since LCD monitors are sensitive devices that fear static electricity, the less static electricity, the better when applying the protection film. The testing method involves preparing the PE protection film (either 3-layer or 2-layer), spreading some cigarette ash or tiny paper scraps on a table. Then peel off the top layer of the protection film (this step applies to 3-layer material) and the silicone layer. After peeling off this PE protection film, immediately bring the used layer (silicone side) near the cigarette ash or paper scraps. Observe whether the protection film attracts these substances to its silicone layer. The stronger the attraction, the higher the static electricity generated by the material, indicating poorer quality. Conversely, the lower the static electricity, the better the quality.

Check if the PE Protection Film is Scratch-Resistant

Whether the PE protection film is scratch-resistant is currently a major concern. The scratch-resistant materials on the market are generally similar (2-3H) and perform well, with only a distinction between scratch-resistant and non-scratch-resistant. The testing method involves using a 3H hardness pencil, pressing and sliding it at a 45-degree angle with 500G of force on the PE protection film 10 times. If there are no scratches, the film meets the 3H hardness requirement.

Another simple method is to use a slightly hard metal object or freshly clipped fingernails to scrape the PE protection film with the usual pressure of a stylus. If it easily scratches, it is not scratch-resistant. If there are no scratches, it can be confirmed as scratch-resistant.

Following these four tips can help you select the desired PE protection film when purchasing.